Independent websites have been pushed to the forefront in the past two years, and many people have followed the trend and rushed into the track, but they don’t know what the fundamental reason is for building an independent website? Why do cross-border e-commerce companies need to build independent websites?

Independent websites are a new model for foreign trade development. A good independent foreign trade website, coupled with appropriate foreign trade marketing channels, is equivalent to having an excellent salesperson working 24 hours a day, who can get orders without any hassle.

Get rid of price war

Looking at the entire cross-border e-commerce environment, most small and medium-sized enterprises are struggling in the price war.

The entry barrier to the platform is low, many sellers are pouring in, there is serious copycat selling among peers, the proliferation of general goods, and intense product homogeneity. When the core competitiveness of the product declines, in order to maintain sales, sellers can only be involved in fierce price wars, and profits shrink significantly.

An independent website is a foreign trade marketing website that is independent of any platform and provides sellers with ownership, free marketing and promotion, and brand building.

Building an independent website can establish a brand, and the brand premium generated can resist fierce price wars and get rid of the price vortex.

Get free massive traffic

The e-commerce platform traffic bonus period has passed, and the cost of traffic is gradually increasing. Furthermore, traffic is monopolized by top sellers, making it difficult for small and medium-sized sellers to take the cake. Traffic is the lifeblood of cross-border e-commerce. Solving this dilemma will help cross-border businesses get twice the result with half the effort.

Independent website sellers can have independent website ownership and operation autonomy, but they need to rely entirely on themselves to attract traffic outside the site. Although there are many and wide channels for attracting traffic, such as social media, search engines, forums, etc., in practice, most sellers don’t know where to start.

However, in the face of a tight traffic market, whether it is a third-party platform or an independent website, obtaining and converting traffic is a big problem. However, it is foreseeable that the price of public domain traffic will continue to rise in the future, and winning free private domain traffic that can be used repeatedly is the most correct thing.

The independent station imports off-site traffic into the site, establishes direct contact with buyers, and then accumulates its own user base, building its own private domain traffic pool brick by brick. The private domain traffic undertaken by the independent station can continue to reach accumulated consumers in the later operation and marketing, allowing buyers to return to the independent station to browse and purchase, thereby increasing the repurchase rate. This is traffic with huge potential without the need for payment. model.

The only way to transform

The above mentioned is that traffic is king, and the following is said that brand is king. In the future of cross-border e-commerce, branding is inevitable. As the carrier of the brand, independent websites are the only way for the transformation and upgrading of the cross-border e-commerce industry.

On the independent website track, in addition to cross-border sellers, there are also traditional foreign trade factories. They are representatives of using independent websites to open up new channels and transform and upgrade.

In recent years, under the impact of the Internet and the epidemic, traditional foreign trade factories have found it difficult to find large orders, order fragmentation, and business expansion. Building independent stations has enabled them to switch from offline to online, expand new markets and new channels, and achieve an important pathway for transformation.

In 2021, Chinese sellers will bear the brunt of the rectification and compliance of the Amazon platform. All this seems to be a warning shot for China's cross-border e-commerce industry. The past extensive model will become a thing of the past, and transformation and upgrading are inevitable. Only with excellent products, operational capabilities, and supply chains can we have a future.

The biggest advantage of an independent website is to bring trust to consumers and build the brand. In addition to the establishment of brand barriers mentioned above, which can effectively get rid of price wars, it can also be regarded as a new channel to avoid risks by standing independently, which can turn passive defense into active offense.

Finally, 2022 is the year of foreign trade consolidation and improvement. In terms of policy, the state encourages foreign trade companies to build their own independent websites. If they do not join the independent website at this time, it will be difficult to transform and upgrade in the future.

Remember, no matter how much goods you sell or how much sales you win, it is better to own a brand.